CINDY WENG

"Do not come any closer," God said.

"Take off your sandals, for the place where you are standing is holy ground".

Exodus 3:5

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I had the privilege of serving as one of the lead designers for C3 Toronto’s 2024 Holy Ground Conference, inspired by Book of Exodus, where God calls Moses to remove his sandals on holy ground. The creative concept centered on the interplay between fire and living ground—imagery that symbolizes God’s presence, purification, calling, and revelation.

 

The visual system was applied across screen graphics, social media, handheld signage, and black frame signage. Social media assets were designed to build anticipation, communicate key event information, and encourage registration and participation. Environmental and wayfinding signage helped guide attendees throughout the venue while creating a cohesive and immersive brand experience from promotion to on-site execution.